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Search Engine Optimization

As a Boston SEO consultant company, we provide the performance you need without overpriced charges. We assist small and mid sized companies quality search engine optimization services they need. These optimization techniques and value-added content developments result in a high ranking, useful Web site that generate revenue. SEO is complex because search engines are making it so. Let us deal with that complexity while you concentrate on converting your new visitors from major search engines such as Google, Yahoo and MSN.

Contact Animal 57 Today
to discuss your site. Purchase an optimization package and receive a free $300 adwords campaign. All clients get free educational materials including SEO white paper. Ask about SEO training. Optimization for Companies

We have particular expertise in optimizing Web sites for small companies. We can help you maximize the page rank of your brand or retail web sites. If you're a large advertising company, corporation, web design firm or publisher with multiple Web sites, contact us for a plan to maximize their performance.

Our Leading SEO specialist, is so respected that he was asked to run a class on SEO and SEM at Merrimack college. Mr. Goldstein runs WM 138 SEARCH ENGINE OPTIMIZATION. In the class he teaches:

  • What is SEO (Search Engine Optimization)
  • What sites need SEO
  • Search-friendly design (way beyond Meta tags)
  • Copywriting and keywords
  • The important and relevant search engines and directories
  • Linking strategies
  • Link Popularity and PageRank
  • Paid-inclusion and pay-per-click
  • Domaining strategies


According to WebProNews and Google, these are the most relevent aspects to look at for optimizing your site:

• How long a domain or URL has has been registered.
• Has ownership of a domain changed after previous registrations expired?
• Has the physical location of the registrant changed?
• How lengthy is the URL itself? Was it registered to game the index?
• How many pages are included in the website? (A one document or page website is not considered a highly relevant source of information.)
• Freshness and age of document.
• Use of anchor text (both on site and in links directed to site).
• "Trust Factors" regarding sites or pages outbound links refer to, and inbound links are found on.
• The "discovery date" of a particular link and the history of changes involving that link.
• Rate of growth for new links. A sudden burst of growth likely indicates some form of link-spam.
• Variations in anchor text used to phrase links directed to a page being evaluated. If the same anchor text is used in every inbound link, are they phrased that way for branding purposes or spamming purposes?
• Number of searches for keyword phrase associated with the anchor text used in links.
• Number of times Google users click on Google results by entering keyword phrases used in anchor text of incoming links. Does the page being evaluated receive visitors for that keyword phrase on Google's search engine?
• How do users actually behave while on the page, site or document being evaluated?


If you’d like to contact us for help with your web design needs, Please fill out our web development request form